Why are micro-influencers particularly effective in Chennai?
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Chennai has a unique blend of urban and traditional culture, and micro-influencers often create localized content that resonates with the community. Whether it’s food, fashion, fitness, or tech, these creators connect with audiences in relatable ways. Their posts in Tamil or bilingual content, combined with insights into local trends, make brands feel more approachable and culturally relevant.
for more details https://www.infinitebox.in/influencer-marketing/