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Why are creatives important in the early stages of testing?
Why are creatives important in the early stages of testing?
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Creatives decide whether users stop scrolling and pay attention to your ads. Strong visuals, sharp hooks, and clear messaging can dramatically improve click-through rates. During the test phase, multiple creative variations help identify what resonates with your audience. Winning creatives lower your overall ad costs. They create the foundation for scalable campaigns later.
For more Details https://www.infinitebox.in/performance-marketing/