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Indian celebrities and influencers play a significant role in shaping modern jewelry trends by showcasing contemporary and fusion jewelry designs in public appearances, social media, and advertising campaigns. Their endorsement of innovative jewelry pieces often leads to heightened visibility and popularity, influencing consumer preferences and trends. By wearing and promoting designs that blend traditional craftsmanship with modern aesthetics, they help bridge the gap between heritage and contemporary fashion, making traditional jewelry styles more accessible and appealing to a global audience.