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Cotton’s popularity in Indian fashion stems from its breathability, softness, and versatility. It’s ideal for the hot and humid climate of India, making it suitable for everyday wear. Cotton is used in a wide range of garments from casual kurtas and salwar kameez to traditional sarees. Its comfort and ease of maintenance, combined with the ability to hold intricate prints and embroidery, make it a staple in both everyday and festive attire.