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What is performance marketing and why is it evolving?
What is performance marketing and why is it evolving?
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Performance marketing focuses on measurable results like leads and sales.
It is evolving due to rising competition, AI automation, and privacy changes.
Brands now need deeper insights, not just clicks.
Customer journeys are more complex than before.
This shift demands smarter, full-funnel strategies.
For more details https://www.infinitebox.in/performance-marketing/