What is performance marketing and how does it work?
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Performance marketing is a digital marketing strategy where advertisers pay only when a specific action is completed. These actions may include clicks, leads, app installs, or product purchases. Unlike traditional advertising, where brands pay for exposure, performance marketing focuses on measurable results.
This marketing approach relies heavily on data and analytics. Marketers track every interaction, allowing them to evaluate campaign performance and optimize strategies in real time. Platforms like search engines, social media, and affiliate networks play a major role in performance marketing.
For more details https://www.infinitebox.in/performance-marketing/