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Collaborating with influencers or individuals with a large following on social media platforms to promote your brand or products to their audience.
Oh, you’re talking about influencer marketing! It’s a great strategy where brands collaborate with popular social media influencers to promote their products or services to their large following. It can be a powerful way to reach a wider audience and increase brand awareness. 📱👥✨
Influencer marketing is the process of working with influential online creators to create content that raises awareness of (and promotes) your brand to their audience.
The goal is to work with influencers whose audience would love to hear about you and what you offer. You’re essentially lending an audience of people who trust what someone has to say on a particular topic and asking them to promote your business.