What is "influencer culture"?
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Influencer culture revolves around people on social media who build large followings and use their influence to promote products, lifestyles, or ideas. It’s changed social media by turning everyday users into celebrities, blurring the lines between personal expression and advertising. Influencers can shape trends and opinions, but this culture also raises questions about authenticity and the impact of promoting idealized lifestyles. While many people enjoy the content influencers create, others worry about the pressure to keep up with the often unrealistic standards set by this online phenomenon.