What is "hybrid streaming" and how is it changing the way movies are released?

Hybrid streaming refers to the simultaneous release of movies both in theaters and on streaming platforms, often at the same time or within a short window. This approach became popular during the COVID-19 pandemic as studios faced restrictions on theater capacity. Now, it’s shaping the future of movie releases by offering viewers the flexibility to watch films at home or in theaters, maximizing reach and accommodating different audience preferences. For example, films like Dune and The Matrix Resurrections adopted this model, signaling a shift in the traditional theatrical release strategy.