What are the ethical considerations in digital marketing, and how can businesses ensure they adhere to ethical practices?

Ethical considerations in digital marketing include transparency, data privacy, and honesty. Businesses must ensure they adhere to ethical practices by being transparent about data collection and usage, obtaining explicit consent, and protecting customer data. They should avoid misleading claims and respect consumer rights. Adhering to regulations like GDPR and following industry best practices build trust and credibility, fostering positive relationships with customers and avoiding legal repercussions.