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CPC: CPC, or Cost-Per-Click, is a bidding method that enables you to set up a maximum price on the cost of someone clicking on your ad. You only have to pay when a viewer clicks on your advertisement
CPV: CPV or Cost-Per-View, is a method that defaults to set the price you will pay for your video ads. You only have to pay when a person watches your ad
CPM: CPM or Cost-Per-Impression, is the amount of money you pay each time your ad is displayed in the Google Display Network or Google Search Network. You pay for the impressions generated by your ad