What are some automatic bidding strategies?
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Automated bidding enables google to automatically set a bid amount based on the likelihood of your ad getting a click or conversion. Some of the strategies you can pick are:
Increased site visits: Maximize clicks: This strategy automatically sets your bids to help to get as many clicks as possible within your budget
Increase visibility: Target impression share: This strategy sets your bids with the goal of showing your ad on the top of the page or anywhere in the SERP
Get more conversions: Target CPA: This strategy sets Search or Display bids to get as many conversions as possible
Meet target return on ad spend: Target ROAS: This strategy automatically sets your bids to help get as much conversion value at the target return on ad spend you spend
Get more conversions while working under your budget: Maximize Conversions: This strategy sets bids to help you get the most conversions for your campaign while spending your budget