What are on-page and off-page optimization?
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From a birds eye view, on-page SEO refers to the factors and techniques that are specifically focused on optimizing aspects of your site that are under your control. On the other hand, off-page SEO refers to the optimization factors and strategies focused on promoting your site or brand. You can learn about it thoroughly in this tutorial.
On-Page Optimization refers to the techniques applied directly on a website to improve its search engine ranking. This includes optimizing content, meta tags, headings, images, URL structure, internal linking, and ensuring a good user experience.
Off-Page Optimization involves strategies implemented outside of the website to enhance its authority and relevance. This includes building backlinks, social media engagement, online reputation management, and influencer marketing.