manaliKnowledge Contributor
What are "interactive TV shows" and how do they engage viewers differently from traditional TV shows?
What are "interactive TV shows" and how do they engage viewers differently from traditional TV shows?
Interactive TV shows, such as Netflix’s Bandersnatch from the Black Mirror series, allow viewers to make choices that influence the storyline, creating a branching narrative. This format engages the audience in a more active way than traditional TV shows, offering a personalized experience where the outcome of the story depends on the decisions the viewer makes, thereby increasing engagement and replay value.