How does the concept of “anticipation” contribute to the suspense in horror media?

Anticipation is a crucial element in building suspense in horror media. By teasing what’s to come and delaying the reveal of terrifying elements, creators heighten the audience’s expectations and anxieties. For instance, in “Jaws,” the suspense is amplified by the anticipation of the shark’s attack, which is built up through the ominous music and the gradual appearance of the threat. This waiting game keeps viewers on edge, as the fear of what might happen next can be more intense than the actual horror when it finally arrives.