How does customer segmentation contribute to the effectiveness of targeted marketing campaigns, and what are the common methods for segmenting a market?

Customer segmentation divides a market into distinct groups based on characteristics like demographics, psychographics, behavior, and geography. This enables businesses to tailor marketing efforts to specific segments, increasing relevance and engagement. Common methods include demographic segmentation (age, gender, income), psychographic segmentation (lifestyle, values), behavioral segmentation (purchase history, brand loyalty), and geographic segmentation (location). Effective segmentation leads to more personalized marketing strategies, improving campaign effectiveness and ROI.