How do social media algorithms impact content visibility, and what strategies can marketers use to improve organic reach?

Social media algorithms prioritize content based on user engagement, relevance, and recency, impacting visibility. To improve organic reach, marketers should create high-quality, engaging content that resonates with their audience, use hashtags strategically, post at optimal times, engage with followers, and leverage platform-specific features like stories and live videos. Consistency and authenticity in interactions also help increase visibility and reach.