How do fashion brands use marketing strategies such as branding, advertising, and social media to create brand identity, engage consumers, and drive sales in the competitive fashion industry?

Fashion marketing involves creating brand identity, communicating brand values, and engaging target audiences through various channels such as print media, digital platforms, influencer collaborations, and experiential marketing events. Fashion brands leverage storytelling, visual aesthetics, and consumer insights to differentiate themselves, build brand loyalty, and stimulate consumer demand for their products and collections.