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Ancient Japanese beauty standards and makeup practices were distinctive and influenced by cultural values. During the Heian period (794-1185 CE), court ladies used a variety of cosmetics to adhere to the ideal of a pale, flawless complexion. They applied oshiroi, a white powder made from rice or lead, to lighten their skin, and used beni (a red pigment) on their lips and cheeks. Eyebrows were often shaved and redrawn to create a high arch, and elaborate hairstyles were complemented by decorative hairpieces. The use of cosmetics was tied to social status and aesthetics, reflecting the cultural emphasis on elegance and refinement.
Japanese beauty, and its concepts are deeply rooted in centuries of tradition. Japanese women pay far more attention to their skin and hair care rather than colour cosmetics and fragrances. They meticulously care for their skin on a regular basis. In fact, the importance of healthy, radiant skin in Japan dates back to the era of geishas—the traditional female performers in Japan—who developed detailed beauty rituals ranging from skincare regimen to consuming foods that help enhance the overall health of one’s skin.