Explain what Google AdWords is.
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Google AdWords is a pay-per-click (PPC) internet advertising platform developed by Google that allows companies to reach a possible targeted audience by running adverts.
Google AdWords, unlike other pay-per-click services like Facebook Ads, gives advertisers two options for reaching potential customers:
Google’s Search Network is an excellent place to start.
You’ll find it on Google’s Display Network.
Google AdWords, now known as Google Ads, is an online advertising platform developed by Google that allows businesses to create ads that appear on Google search results and its advertising network. Advertisers can bid on keywords related to their products or services, and when users search for those terms, the ads may show up at the top or bottom of the search results page.
Key features of Google Ads include:
Pay-Per-Click (PPC): Advertisers pay only when someone clicks on their ad, making it a cost-effective way to reach potential customers.
Targeting Options: Businesses can target their ads based on keywords, location, demographics, and interests, ensuring they reach the right audience.
Ad Formats: Google Ads supports various formats, including text ads, display ads, video ads, and shopping ads, allowing for diverse advertising strategies.
Performance Tracking: Advertisers can monitor the performance of their campaigns through detailed analytics, helping them optimize their ads for better results.