Anchor tags are the clickable text in a hyperlink, and they play an important role in SEO. These tags help search engines understand what the linked page is about by using relevant keywords in the anchor text. This can improve your website’s ranking for specific search terms.

For example, if you link to a page using descriptive anchor text like “best digital marketing firms in India,” it signals to Google that the linked page is relevant to those keywords. This helps both users and search engines know what to expect when clicking the link.

Anchor tags also enhance the user experience by guiding visitors to related content on your site or other useful pages. When used correctly, they can help build your internal linking structure, keeping visitors on your site longer, which improves your SEO. Partnering with the best online advertising agency in India can help you optimize your anchor tags effectively, boosting your site’s search rankings.

In short, anchor tags are a simple but powerful tool for improving your SEO by making your links more relevant and user-friendly.
follow for more information :-www.avdigital360.com