How did Adobe transition from a software licensing model to a subscription-based cloud service, leading to sustained growth and profitability?

Adobe successfully transitioned its business model from selling software licenses to offering subscription-based cloud services, such as Adobe Creative Cloud. By providing continuous updates, cloud storage, and access to a comprehensive suite of creative tools, Adobe has enhanced customer value, fostered loyalty, and achieved recurring revenue streams, positioning itself as a leader in the digital media and marketing software industry.