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What role does engagement rate play in influencer marketing?
What role does engagement rate play in influencer marketing?
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Engagement rate measures how actively an influencer’s followers interact with their content through likes, comments, shares, and saves. A high engagement rate indicates that the influencer has a loyal and interested audience. This means their followers are more likely to respond positively to brand promotions. Brands should always analyze engagement metrics before partnering with an influencer because high engagement often leads to better campaign results and stronger brand visibility.
For more details https://www.infinitebox.in/influencer-marketing/