Differentiate between direct marketing and branding?
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Direct marketing aims to increase a company’s revenue by creating demand. The use of stories in brand marketing allows you to connect with your audience on a much deeper level.
Direct marketing has a direct impact on top-line revenue. Typically, a high level of urgency and priority is assigned. Branding has a long-term impact on brand equity and serves as a barrier to market pressures. It’s not urgent, but it’s critical.
Testing and measuring are often on the minds of direct marketers. Differentiation is something that brand marketers consider.
Response, leads, conversion, and sales are the KPIs used in direct marketing. The focus of brand marketers is on KPIs like awareness, recognition, and engagement.