AshikaKnowledge Contributor
A company manufacturing laptops is facing the problems of decreasing sales in the market. You can imagine any product about which you are familiar with. What steps, each level of management should take to give effect to this decision?
A company manufacturing laptops is facing the problems of decreasing sales in the market. You can imagine any product about which you are familiar with. What steps, each level of management should take to give effect to this decision?
Modernisation of the product is required to raise its market share. Hence, to modernise the product, each level must work as follows:
Top-level management
Concentrate on research and development and add new features to their products or begin a new product line
Drafting sales plan, sales targets and sales incentives
Increase promotional and marketing pursuits
Middle-level management
Implementation of the plans that are outlined by the top level
Recruiting candidates with required qualifications
Continuously assess all the activities and take corrective actions for any deviations and keep the top-level management informed
Lower or Supervisory level
Analysis of targets and plans to the workforce of an enterprise
Assign the task relying upon the qualification and efficiency of the employees
Maintain the stability of the quality of work and decrease wastage by efficient utilisation of the obtainable resources